Flash technology is a free software provided by Adobe which is famous for its software specialized in photo and video editing. Countless websites are using this technology to let their users watch videos online.
According to a report in the New York Times, Adobe is expanding Flash to the television (TV) screen and this piece of news will soon be revealed by Adobe at the National Association of Broadcasters convention in Las Vegas.
Users will no longer be restricted to viewing videos on the PC and phones. It will be possible to watch the same videos on TV screens once flash technology is TV-compatible. Later in 2009, you should be able to find TVs and set top boxes which support the Flash format on shelf racks in the US, as Adobe CEO Shantanu Narayen predicted.
Bud Albers, the CTO of Disney, showed his company’s support to Flash on the TV by saying “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go.”
Flash is Adobe’s most profitable technology in the moment. Adobe reported an income of $871.8 million in 2008 and a revenue of $3.6 billion. Flash technology is employed in 80% of web videos and 98% of all computers have Flash installed. By letting media creators make Flash video and design applications, the software sold is generating tremendous profit for the company.
Silverlight, which has greater support for HD 1080p video content as claimed by Microsoft, is a product of Microsoft used to substitute Flash.
“I can’t imagine what could be more important on a television than high video quality.” Microsoft’s Brad Becker, who is a former Adobe executive, stated the vitality of HD capability on TV.
Adobe Flash, having almost no direct competitor for years, finally faces some challenges as Microsoft joins the competition of bridging the gap between computers and televisions with the introduction of Silverlight.
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